At its core, engaged customers are those who choose to interact with your brand. This can manifest itself in several ways, and via several channels, but this principle remains the same through all of them. Engaged customers are also your best customers! That's why content creation and the style in which you present your content can drastically enhance your website and lead to further business.
Your website has only seconds to capture interest. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.
You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You need to visit this site."
Content creation lends itself to many facets of your website. While the more commonly used content is written - your site should also include photography and imagery to tell a story. Videography is advantageous given the most frequently consumed media is video across digital platforms.
Identify critical messaging you want to get across
Prioritise your big-ticket items that engage your audience
Create content that grabs attention and causes a reaction
Watch as your traffic increases and so do your leads
Immersive is more than just nine letters. It’s nine actions and processes that we stand by. Each letter represents an ethos in the Immersive experience. Find out a little bit more about each of our nine principles and Immerse Yourself in our world of digital.
Immersive Digital take exceptional care in the conceptualisation phase of your copywriting and content strategy. We work with you to ensure maximum digital engagement and return on investment throughout the build process.