Digital Engagement is an all-encompassing term used to explain how and at what rate a user engages with your website. Sure, data insights will measure this for you - but the first step we must take is to apply strategy and thought around the type of content you want to convey to your user to ensure they are engaged.
Engagement on your website can also extend itself to how people respond to your content. If you're a blogger, you'll want to capture how many users are reading your blogs. If you're a seller, then you'll be more interested in how your product descriptions and call to actions impact sales and conversions. Similarly, if you offer a service - you'll want to know how many leads were generated from your website.
At its core, engaged customers are those who choose to interact with your brand. This can manifest itself in several ways, and via several channels, but this principle remains the same through all of them. Engaged customers are also your best customers!
To ensure engagement, we need to understand your key outcomes
ESTABLISH TONE OF VOICE
It's important your business has a personality!
BUILD OUT CONTENT
We'll build out your content that engages your users
MONITOR USER JOURNEY
We continue to assess the success of your content and tweak it accordingly
WHAT WE OFFER
When creating content for your website, Immersive Digital take special consideration of how your content represents a relationship with your audience. It’s a pre-cursor to conversations as engagement provides valuable intel about your viewers – such as their interests, likes and dislikes. Engagement is essential for building communities and is vital for measuring the effectiveness of your marketing strategy.
As part of your digital engagement, Immersive Digital use other critical processes throughout your website build such as information architecture, visual storytelling and SEO to carefully craft a site that your audience will engage with.
Immersive Digital take exceptional care in the conceptualisation phase of your copywriting and content strategy. We work with you to ensure maximum digital engagement and return on investment throughout the build process.
Immersive Digital love to get engaged, but not the bended-knee type! We craft kick-ass websites that resonate with your audience.
Talk to us today about how Immersive Digital can help you engage your visitors.