MEASURABLE DATA & INSIGHTS
When people think content, they often think creative. But in reality, great content marketing is a blend of both creativity and data. Sure, you can build a website - but how will you know what you are doing is working?
While creative content executions focus on telling a compelling story, data can inform your small business as to whether the content on your website is actually resonating with people. That's why every decision made when it comes to implementing new content or refreshing old content should be driven by data to ensure we are making the best strategic decisions for your business.
By analyzing the journey of your users who come onto your website, we can make informed decisions on how your website is presented, how the Information Architecture of your content stands and the outcome we want to drive.
REVIEW ALL DATA
We get a holistic view of all of your website data to assess performance
LISTEN TO THE JOURNEY
Data will show key insights on users and how they view content
Data then helps us drive decisions as well as identify opportunities
REPORTS & INSIGHTS
We carry out digital reports and outline key insights from your site data
WHAT WE OFFER
Analyzing data can be daunting, particularly for small businesses who are time poor and may not have the experience in deciphering data and analytics. That's why Immersive Digital will provide you with a free first-month report on your website so that you have full visibility and peace of mind of the performance on your website.
As part of our services in any new website build, we'll implement Google Analytics for your website - the most commonly used data and analytics tracking tool.
There is also an opportunity for on-going monthly reporting where Immersive Digital will provide an in-depth report as well as key recommendations.
Immersive Digital are data nerds. There's nothing that excites us more than low bounce rates, and high conversion rates!
Talk to us today about how Immersive Digital can help your business with data and analytics reporting.