SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is the process of optimising your website in order for it to show up on the first page of Google when a user types in a sequence of keywords. If you were to search for ‘best doughnuts in Melbourne’, Google will provide you with relevant websites that display that information.
Often, little consideration is given to SEO by both startups and small businesses. After all, what’s the point of building a stunning website with great functionality if nobody can find it? That’s where SEO comes off the bench and into the game for your business.
SEO is far more than just a few keywords slapped together on a page.
Gone are the days of having to drop your keyword into every sentence. It's now much deeper than that. While keywords are still a big part of how we optimise websites to be found on search engines, there's still a lot of work away from that which goes into bumping up your ranking.
We'll deep dive into your website to find the key words used for your business
Then, we'll assess your competition to ensure we use their keywords too!
Meta Data is often overlooked. We make a point to ensure your meta data is accurate
Your social media channels should act like a funnel to drive traffic back to your site
WHAT WE OFFER
Search Engine Optimization takes time, planning and careful implementation. Immersive Digital carry out critical steps to create an SEO strategy that is tailored to your business so that you can improve search rankings, drive traffic and get customers.
Key steps include understanding the competition, undertaking a master keyword search, ensuring meticulous care is taken to implement metadata as well as the strategic implementation of phrases and keywords throughout your website. We also review sitemaps, evaluate speed and load times, dissect your on-page and off page SEO, assess your social signals and backlinks and above all, ensure your business is set up to be found online.